ARISSAPUTRA, R.; MAISA AZIZAH ASMARA; NURUL AZIZ PRATIWI; MINHAJUDDIN MINHAJUDDIN; TIARA FELINDA AMALIA. Digital Persuasion in MSMEs: The Mediating Role of Positive e-WOM and Sales Promotion on the Link Between E-Commerce Quality and Impulse Buying. International Journal Of Humanities Education and Social Sciences (IJHESS) , [S. l.], v. 5, n. 1, 2025. DOI: 10.55227/ijhess.v5i1.1832. Disponível em: http://ijhess.com/index.php/ijhess/article/view/1832. Acesso em: 13 jun. 2026.