Adapatation of Digital Marketing Activation After the COVID-19 Pandemic at Anantara Seminyak Bali Resort

Authors

  • Hilda Kosasih Institut Komunikasi dan Bisnis LSPR, Indonesia
  • Gabriela Felicita Putri Kurniadi Institut Komunikasi dan Bisnis LSPR, Indonesia
  • Flavia Maharani Yunazar Institut Komunikasi dan Bisnis LSPR, Indonesia

DOI:

https://doi.org/10.55227/ijhess.v3i1.594

Keywords:

social media marketing, digital marketing, consumer behavior, hotel

Abstract

This study aims to analyze the digital marketing activation in the hotel industry in Bali as their adaptation to consumer behavior post-COVID-19 pandemic. This study was conducted by qualitative descriptive with a study case approach to know the digital marketing adaptation applied by Anantara Seminyak Bali Resort in dealing with digital consumers. Through this study, the researchers found that Anantara Seminyak Bali Resort has adapted digital marketing to the stages of digital consumer behavior after the COVID-19 pandemic.

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Published

2023-08-09

How to Cite

Hilda Kosasih, Gabriela Felicita Putri Kurniadi, & Flavia Maharani Yunazar. (2023). Adapatation of Digital Marketing Activation After the COVID-19 Pandemic at Anantara Seminyak Bali Resort. International Journal Of Humanities Education and Social Sciences, 3(1). https://doi.org/10.55227/ijhess.v3i1.594

Issue

Section

Social Science