Mahmudatul Himma, Fullchis Nurtjahjani, Diana Eka Poernamawati, Ane Fany Novitasari and Agustina Endang 2026. Improveing Consumer Purchasing Decisions Through Unique Selling Proposition and Brand Image in TA&TO MSMEs in Malang. International Journal Of Humanities Education and Social Sciences. 6, 2 (Oct. 2026). DOI:https://doi.org/10.55227/ijhess.v6i2.2487.