Suprianto, I.R. and Arifin Saleh Harahap 2026. Automotive Content Creativity Strategy on the ’Kendara’ YouTube Channel to Attract Automotive Audiences (A Qualitative Study). International Journal Of Humanities Education and Social Sciences. 6, 2 (Oct. 2026). DOI:https://doi.org/10.55227/ijhess.v6i2.2529.