Ayuningtyas Y Hapsari, Pipin Sukandi, Gallang P Dalimunthe, Annisa Lisdayanti, Yelli Eka Sumadhinata and Irma Nilasari 2024. The Impact of Social Media Influencers on Consumer Behavior: A Comparative Analysis of Generation Z and Millennials Life Style. International Journal Of Humanities Education and Social Sciences (IJHESS) . 3, 5 (Apr. 2024). DOI:https://doi.org/10.55227/ijhess.v3i5.988.