CRISTIAN PONDRA; ABDUL BASIT AL FIRDAUS; INTAN NURLITA SARI; AGUSTINA, A. Brand Awareness Mediation: Analysis of Online Customer Reviews and Influencer Marketing on Local Perfume Purchase Decisions in E-Commerce. International Journal Of Humanities Education and Social Sciences (IJHESS) , [S. l.], v. 3, n. 6, 2024. DOI: 10.55227/ijhess.v3i6.1033. Disponível em: https://ijhess.com/index.php/ijhess/article/view/1033. Acesso em: 19 apr. 2026.