MUSTAQIM, A. Popularity Abracadabra and Communication Ethics on Social Media (A Study of Rhetoric on the Content of YouTube Account @Kaesang) . International Journal Of Humanities Education and Social Sciences (IJHESS) , [S. l.], v. 3, n. 1, 2023. DOI: 10.55227/ijhess.v3i1.633. Disponível em: https://ijhess.com/index.php/ijhess/article/view/633. Acesso em: 25 aug. 2026.