Cristian Pondra, Abdul Basit Al Firdaus, Intan Nurlita Sari, and A. Agustina. “Brand Awareness Mediation: Analysis of Online Customer Reviews and Influencer Marketing on Local Perfume Purchase Decisions in E-Commerce”. International Journal Of Humanities Education and Social Sciences (IJHESS), vol. 3, no. 6, June 2024, doi:10.55227/ijhess.v3i6.1033.