Suprianto, I. R., and Arifin Saleh Harahap. “Automotive Content Creativity Strategy on the ’Kendara’ YouTube Channel to Attract Automotive Audiences (A Qualitative Study)”. International Journal Of Humanities Education and Social Sciences, vol. 6, no. 2, Oct. 2026, doi:10.55227/ijhess.v6i2.2529.