Innovative Development of Zhuang Excellent Traditional Culture in the Era of Integrated Media

Xiaoxiao Liu; Jing Li

doi:10.55227/ijhess.v4i2.1361

Authors

Xiaoxiao Liu School of Journalism and Communications, Henan University of Technology, Henan
Jing Li

DOI:

https://doi.org/10.55227/ijhess.v4i2.1361

Keywords:

Integrated media era, Zhuang excellent traditional culture, Innovative development

Abstract

Chinese culture represents the rich tapestry of various ethnic traditions. The development of these diverse cultures is essential for the overall prosperity of Chinese civilization. Therefore, promoting the innovative advancement of the Zhuang ethnic group's traditional culture can bolster their cultural confidence, preserve the diversity of Chinese culture, strengthen national identity, foster ethnic unity and progress, enrich spiritual and cultural life, and support rural community development. In today's rapidly evolving integrated media landscape, driven by information technology, the innovative development of the Zhuang's traditional culture encounters significant opportunities. In this study, we first explored the value foundation of innovative development of excellent traditional culture of the Zhuang ethnic group in the era of integrated media. Then, we analyzed the promoting effect of integrated media technology on the innovative development of excellent traditional culture of the Zhuang ethnic group in the new media ecological environment. Finally, we summarized how to fully utilize new technological means, create an integrated media matrix, and leverage resource integration advantages to achieve innovative development of excellent traditional culture of the Zhuang ethnic group. The research results are conducive to deeply exploring the contemporary value of excellent traditional culture of the Zhuang ethnic group and activating its cultural vitality, continuously promoting the creative transformation and innovative development of excellent traditional culture in China, thereby promoting the prosperity and development of cultural undertakings and cultural industries.

References

Bai, Y. (2021). The Inspiration of "Tang Palace Banquet" on the Innovation of Cultural Programs in the New Media Era, Media Forum, (17): 171-172.

Chang, X. (2019). Compatibility between Historical Culture and Consumer Market - Communication Logic Analysis of "The Forbidden City" in "China Editor", (2): 19-23.

Chen, X. (2021). Innovative expression and cultural communication of the TV variety show - take the "Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) Wonderful Night" of Henan Satellite TV as an example, Young Journalists, (19): 75-76.

Cui, Y. (2024). Major Innovations in Marxist Productivity Theory, Study Times, March 20, (6).

Cui, N. (2023). Challenges and Countermeasures of Ideological Education in Colleges and Universities in the Era of Integrated Media [J]. Media, 2023 (09): 84-86.

Ding, Y. (2023). Analysis on the Innovative Path of the Publication and Dissemination of Chinese Excellent Traditional Culture in the Era of Integrated Media [J]. Publication Wide Angle, (24): 64-67.

Fang, S. (2022). Vivid Practice of Building A Common Spiritual Home for the Chinese Nation - the Innovation and Development of the "March 3" of the Zhuang Nationality in Guangxi [J]. Guangxi Ethnic Studies, (05): 1-10.

Hu, S. (2021). Four Fold Password Analysis of Henan TV Traffic monetization, Media, (19): 36-38.

Liao, X. (2016). Research on the Integration of Chinese Excellent Traditional Culture into College Students' Ideological and Political Education -- Taking Confucian Ethics as An Example [J]. Journal of Xingyi Normal University for Nationalities, (04)

Li, M. (2022). Literary Communication and Transformation of Excellent Traditional Chinese Culture in the Context of New Media [J] Inner Mongolia University of Finance and Economics News, 20, (02).

Literature Research Office of the CPC Central Committee. (2017) Excerpt from Xi Jinping's Discussion on Socialist Political Construction [M]. Central Literature Press, 157.

Tang, C, Tang W. (2024). Integrated Communication "March 3" to Inherit Chinese Excellent Traditional Culture [J]. Reporter's Cradle, (01): 36-38.

Yan, R. (2024). Empowering the Prosperous Development of Cultural Industry with New Quality Productivity, Southern Daily, April 29, (10).

Zhao, J. (2020). Reflections on Mainstream Media Spreading Chinese Culture [J]. News Research Guide, 11, (01).

Zhang, G., & Ouyang P. (2021). Finding Resonance in the Spirit of Chinese Aesthetics - Analysis of Henan TV's "Chinese Festivals" Series, "China TV", (7): 23-29.

Zeng, Y., & Li, B. (2021). Breaking through the Wall: The Cultural Expansion of Video Programs under Media Integration - Taking Henan TV's "Tang Palace Banquet" Series as an Example, "News and Writing", (6): 30-35.

Zhang, J., & Jie Y, H. (2022). Aesthetic Examination of Immersive Art in the Digital Age, Modern Communication, (7): 86-94.

Zhang, D. (2023), Path Innovation of Universities' Dissemination of Chinese Excellent Traditional Culture in the New Media Era [J]. Media, (12): 76-79.

Wang, J. (2023). Research on the Innovative Development of Cultural News Communication in the Era of Integrated Media [J]. New Chu Culture, (07): 78-80+96.