The Role of Digital Culture and Digital Leadership on Employee Performance in Facing Digital Transformation Study on West Java MSMEs

Nina Nurani; Nurul Hermina; Sari Dewi Oktari; Vina Silviani Marinda; Andi Budiawan

doi:10.55227/ijhess.v4i4.1518

Authors

Nina Nurani Economic and Business Faculty, Widyatama University
Nurul Hermina Economic and Business Faculty, Widyatama University
Sari Dewi Oktari Economic and Business Faculty, Widyatama University
Vina Silviani Marinda Economic and Business Faculty, Widyatama University
Andi Budiawan Economic and Business Faculty, Widyatama University

DOI:

https://doi.org/10.55227/ijhess.v4i4.1518

Keywords:

Digital Culture, Digital Leadership, Employee Performance, MSME

Abstract

This research aims to discover how West Java MSMEs' digital culture, digital leadership, and employee performance partially influence employee performance when facing digital transformation in West Java MSMEs. This research uses descriptive quantitative verification through the causality method with a survey approach. The sampling technique used was random sampling with a sample size of 100 MSME employees. The descriptive test results show that all variables have good criteria. The results of the quantitative test show that, partially, both digital culture and digital leadership significantly influence the performance of MSME employees, as assisted by the West Java Chamber of Commerce. The findings of this research are that digital leadership strongly influences the performance of MSME employees. However, the score for the digital leader's ability to provide trust in the team is still low, so it is necessary to increase the digital leader's ability to communicate internally. This research was conducted at the West Java Chamber of Commerce. Limited to the variables used, namely digital culture, digital leadership, and MSME employee performance. This research provides implications for managers by suggesting the development of cooperation capabilities and trust in MSMEs. This research explains the performance of MSME employees, which Digital Culture and Digital Leadership influence. Explain the factors that influence MSMEs in facing digital transformation.

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