Oversharing And Personal Stereotypes On Instagram Social Media

Abstract

A social phenomenon that is often encountered today is oversharing on social media, Instagram is one of the popular applications used by the majority of people to be one of the places where oversharing occurs on social media, in this case individuals are too much in sharing personal information to the public. The purpose of this study is to analyze and find out the development of the oversharing phenomenon Especially in the way each individual controls himself in playing Instagram social media. This research certainly involves several informants. This research uses a qualitative method that focuses on in-depth observation through interviews, observations, and document excavation. The results of the study explain the behavior, forms of oversharing, as well as the assumptions of each individual which are reviewed through the theory of Communication Privacy Management (CPM), and personal stereotypes. These findings provide a more in-depth picture of the self-control of each individual assessed from the five basic assumptions of CPM theory, namely private information, private limits, control & ownership, rule-based management systems and management dialectics, that each individual is aware of oversharing and some are not aware of oversharing, but the perpetrators  of oversharing also still have control in themselves but the benchmark of self-control for each individual is different. Common forms of oversharing include excessive sharing of photos, videos, or personal information. While often viewed negatively, for those who do it consciously, oversharing can be a positive way to share identity and build social connections