Sustainability Communication Strategy to Enhance the Positive Corporate Image of a Mining Company: A Case Study of ANTAM

A Case Study of Antam

Abstract

This study examines the sustainability communication strategy implemented through Corporate Social Responsibility (CSR) practices in the mining sector, using PT Aneka Tambang Tbk (ANTAM) as a case study. The research employs a qualitative descriptive approach based on literature review and case study analysis. The results indicate that ANTAM’s sustainability communication is structured around three key strategic elements: transparency through sustainability reporting, two-way stakeholder engagement, and the alignment of CSR programs with local community needs and regulatory frameworks. The findings reveal that sustainability communication is not limited to information dissemination but functions as a relational strategy that strengthens trust, accountability, and long-term stakeholder relationships. ANTAM utilizes multiple communication channels, including sustainability reports, mass media, and participatory forums, to reinforce corporate credibility and public trust. The study also identifies that CSR initiatives designed holistically and supported by continuous stakeholder dialogue contribute significantly to the enhancement of corporate image and reputation, as reflected in national recognition such as the Indonesian SDGs Award. These findings suggest that effective sustainability communication plays a strategic role in positioning mining companies as socially and environmentally responsible organizations.