The Role Of Communication Between Leaders And Employees In Improving Performance At Pt Sucofindo Medan

Abstract

This article examines the role of communication between leaders and employees in enhancing performance at PT Sucofindo Medan, a company engaged in occupational health and safety services. The urgency of this research lies in the importance of effective communication as a determining factor for productivity, safety, and team collaboration. The study employs a qualitative method with a case study approach, focusing on the dynamics of leader–employee communication. Data were collected through in-depth interviews, direct observation, and company documentation with six informants selected purposively. Data analysis followed the Miles, Huberman, and Saldana model through reduction, presentation, and conclusion drawing, while validity was ensured through source triangulation. The results show that leadership communication is effective for routine tasks through clear instructions and feedback, yet often generates confusion for new assignments requiring more detailed explanations. Barriers were found not in message content but in communication styles, horizontal coordination, and the limited recognition of younger employees’ ideas. These factors sometimes slowed workflow despite the presence of clear directives. Nonetheless, dialogical and participatory communication patterns encouraged motivation, discipline, problem-solving collaboration, and responsibility sharing among staff. Suggestions from employees highlighted the need for routine briefings, written instructions, and a culture of inquiry. The study concludes that leadership communication at PT Sucofindo functions as a strategic instrument for fostering a collaborative climate across vertical and horizontal relations to achieve organisational goals