Interpretation Of The New Logo Of The Ministry Of Culture Of The Republic Of Indonesia

Muhammad Habibur Rahmansyah

doi:10.55227/ijhess.v5i3.2054

Authors

Muhammad Habibur Rahmansyah Master of Communication Science, Budi Luhur University, Indonesia

DOI:

https://doi.org/10.55227/ijhess.v5i3.2054

Keywords:

Ministry of Culture, Logo meaning, semiotic

Abstract

This study aims to analyze the meaning of the new logo of the Indonesian Ministry of Culture using Charles Sanders Peirce's semiotics approach. As a visual symbol, the logo plays a strategic role in reflecting the identity, vision, and mission of the organization. Through a qualitative method, the study identifies semiotic elements such as representamen, object, and interpretant within the logo. The analysis reveals that the visual elements of the logo, including traditional motifs, gold color, and abstract design, represent cultural diversity, harmony, and national wealth. The logo also serves as a symbol promoting Indonesia's cultural values globally, strengthening organizational identity, and inspiring society to preserve national culture. This research emphasizes the importance of the logo as a strategic communication tool that supports organizational success in building a positive image and reinforcing cultural identity amidst globalization

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