A Study Of The Visual Character Of The Animated Film Si Warik As A Cultural Message Of Local Wisdom

Iis Purnengsih; Winny Gunarti Widya  Wardani; Martha Tisna Ginanjar  Putri

doi:10.55227/ijhess.v5i3.2089

Authors

Iis Purnengsih Universitas Indraprasta PGRI
Winny Gunarti Widya wardani Universitas Indraprasta PGRI
Martha Tisna Ginanjar Putri Universitas Indraprasta PGRI

DOI:

https://doi.org/10.55227/ijhess.v5i3.2089

Keywords:

Visual Characters, The Warik, Local Wisdom

Abstract

Si Warik is a 3D animated short film by the D-4 Animation Study Program of Dian Nuswantoro University (Udinus) Semarang. The feature screen version of this film successfully passed the curation and was screened at The Student World Impact Film Festival (SWIFF) 2023. The visual characters in the animated film Si Warik are representations of the icon of the city of Semarang, Warak Ngendog. The Ngendog Warak is a mythological creature that symbolizes the cultural harmony of the unity of the Javanese, Chinese, and Arab ethnicities. Currently, locally made animated characters still cannot compete with foreign-made animated characters that were once popular. The presence of the character of Si Warik is important and interesting to research because it is able to exist in international festivals. This research aims to identify design elements that are able to carry cultural messages about local wisdom. A descriptive qualitative method was used to analyze the visual characters in the animated film Si Warik with an aesthetic approach. Qualitatively, the results of the study show that cultural messages are able to be represented through design elements according to the visualization of style, personality, attitude, and proportion. This is represented through facial expressions, postures, and attributes. This research is expected to be an academic reference in the field of the creative economy subsector to create more competitive characters and be able to encourage the development of the creative industry

Author Biographies

Iis Purnengsih, Universitas Indraprasta PGRI

Desain Komunikasi Visual

Winny Gunarti Widya wardani, Universitas Indraprasta PGRI

Desain Komunikasi Visual

Martha Tisna Ginanjar Putri, Universitas Indraprasta PGRI

Desain Komunikasi Visual

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