Meaning of Trade Digitalization for Dinoyo Traditional Market Traders, Malang City

Titin Nurazizah; Sunaryanto; Lisa Rokhmani

doi:10.55227/ijhess.v2i1.230

Authors

Titin Nurazizah FEB UM
Sunaryanto Faculty of Economics and Business, State University of Malang, Indonesia
Lisa Rokhmani Faculty of Economics and Business, State University of Malang, Indonesia

DOI:

https://doi.org/10.55227/ijhess.v2i1.230

Keywords:

Meaning, trade digitization, market traders

Abstract

Technological developments have an impact on the world of education, economy, social, culture and development in Indonesia. This change is the reaction of each individual in an effort to understand the various changes that occur and their consequences. The influence of technological advances introduces a new terminology about the digital economy as a new economic era. The government together with traditional market managers are intensifying trade digitization for traditional market traders. This study aims to determine the meaning of trade digitization for traditional market traders. This study uses a qualitative research method with the type of phenomenology. The number of informants in this study amounted to six traders in the Dinoyo traditional market. The selection of research subjects using purposive sampling method. The technique used in data collection in this study used the technique of observation, in-depth interviews, and documentation. The data analysis technique in this study uses data analysis stages from Creswell which include: raw data, processing and preparing data, reading all data, coding data, connecting themes, interpreting themes. Then to check the validity of the data, the researchers used source and technique triangulation. The results of this study indicate that the attitude of market traders with the digitalization of trade shows a positive and enthusiastic attitude towards trade digitization, market traders gain knowledge about trade digitization through non-formal education by participating in training held by market managers. Digital technology provides convenience and benefits for market traders in carrying out their business activities. Future researchers are expected to be able to develop further related to the research subject and expand the research area in order to obtain comprehensive results.

References

Diningrat, DS, Maulana, B. and Gultom, ES (2017) 'Digitalization of Healthy Food SMEs in Sahkuda Bayu Village, Simalungun Regency, North Sumatra', p. 5.

Handayani, R. (2021) 'Malang State University Faculty of Economics Department of Development Economics Economic Education Study Program August 202', p. 202.

Idah, YM and Pinilih, M. (2020) 'MSME Digitization Development Strategy', Proceedings, 9(1).

Karim, A. et al. (2021) Society of ideals: Conception & Practice. Other Library.

Muzdalifah, S., Sukidin, S. and Suharso, P. (2019) 'Characteristics of Traditional Traders in the Kepatihan Market of Jember Regency', Journal of Economic Education: Scientific Journal of Education, Economics and Social Sciences, 13(1), pp. 94–100. Available at: https://doi.org/10.19184/jpe.v13i1.10426.

Nizar, NI and Sholeh, AN (2021) 'The Role of the Digital Economy on Resilience and Economic Growth During the COVID-19 Pandemic', Madani Journal: Science, Technology, and Humanities, 4(1), pp. 87–99. Available at: https://doi.org/10.33753/madani.v4i1.163.

Nurhayati, S. and Ardianingsih, A. (no date) 'Analysis of Digitalization of Social Media-Based Marketing to Increase Competitiveness of Small and Medium Enterprises (SMEs) in Pekalongan', Journal of Economics and Business, 24, p. 9.

Nurhayati, S. and Falah, AMN (no date) 'Implementation of Digital Literacy Workshop in Building Community Economic Empowerment', P. 12.

Nurngaeni, E. (2018) 'Utilization of Online Social Media as Distribution of Digital Era Goods in the Surakarta Klewer Market', Journal of Sociological Analysis, 6(1). Available at: https://doi.org/10.20961/jas.v6i1.18118.

Prasetyo, B. and Trisyanti, U. (2018) 'Industrial Revolution 4.0 And Challenges of Social Change', Science and Technology Journal of Proceedings Series, (5), pp. 22–27. Available at: https://doi.org/10.12962/j23546026.y2018i5.4417.

Purwana, D., Rahmi, R. and Aditya, S. (2017) 'Utilization of Digital Marketing for Micro, Small, and Medium Enterprises (MSMEs) in Malaka Sari Village, Duren Sawit', Journal of Civil Society Empowerment (JPMM), 1 (1), pp. 1–17. Available at: https://doi.org/10.21009/JPMM.001.1.01.

Rahendra Farean, R., Abdi, F. and Baining, ME (2020) The Effect of Training, Mentoring, and Guidance of the Cooperatives and MSME Service on the Development of Micro, Small and Medium Enterprises (MSMEs) in Jambi City. thesis. UIN Sultan Thaha Saifuddin Jambi. Available at: http://repository.uinjambi.ac.id/4518/ (Accessed: 23 March 2022).

Reniati, I. and Fauzi, A. (2022) 'The Role of Social Capital in Trade Digitization: Online Trading Study for FKIP Students at Sultan Ageng Tirtayasa University', Journal of Social Science Education (JPIPS), 14(1), pp. 148–158. Available at: https://doi.org/10.37304/jpips.v14i1.4744.

Rezky, MP et al. (2019a) 'Millennial Generation Ready to Face the Era of the Digital Revolution (Society 5.0 and Industrial Revolution 4.0) in Education through Human Resource Development', Proceedings of the National Postgraduate Seminar (PROSNAMPAS), 2(1), pp. 1117–1125.

Rezky, MP et al. (2019b) 'Millennial Generation Ready to Face the Digital Revolution Era (Society 5.0 and Industrial Revolution 4.0) in Education through Human Resource Development', Proceedings of the Postgraduate National Seminar (PROSNAMPAS), 2(1), pp. 1117–1125.

Santosa, A. and Suharjo, I. (no date) 'Digitalization of Traditional Markets During a Pandemic', p. 100.

Sari, NA (no date) 'The Influence of Digital Economy Development on the Income of MSME Business Actors in Makassar City', p. 11.

Sianturi, P. (2017) 'The Role of the Digital Economy in Encouraging National Economic Growth', Inspirational Journal, 8(2), pp. 51–55. Available at: https://doi.org/10.35880/inspirasi.v8i2.102.

Utami, T. and Kusumawati, ED (2021) 'Readiness of Human Resources (HR) in Supporting Marine Transportation in the Digital Age', Proceedings of the National Seminar, 3(1), pp. 120–128.

Wijoyo, H. et al. (2020) Digitizing MSMEs. Independent Scholar.

Wijoyo, H. and Ariyanto, A. (2021) MSME Marketing Strategy in the Pandemic Period.

Yanuar, MR (2018) 'The Influence of Knowledge Level of MSME Actors on Digitalization in the Field of Marketing (case study: micro, small and medium enterprises in the city of Malang)', FEB Student Scientific Journal, 6(2). Available at: https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/5251 (Accessed: 26 March 2022).