The Role of Digital Literature on The Sustainability of Clothing Traders in The Butung Market, Makassar City
DOI:
https://doi.org/10.55227/ijhess.v2i1.241Keywords:
Digital Literacy; Business SustainabilityAbstract
With the restrictions on community activities outside the home many people are affected, one of which is clothing traders who are in the Butung market in Makassar. Where the market is vulnerable to the potential risk of spreading COVID-19 so that some consumers decide to shop online so that buying and selling activities in the market do not run smoothly, different market conditions due to reduced visitors so that traders experience a decrease in income which will certainly affect business continuity. This study uses qualitative research using a phenomenological approach. In this study the data used were obtained from observation, in-depth interviews, and documentation, the results of the data findings were analyzed using eidetic reduction. The results show that (1) Digital literacy owned by clothing traders in the Makassar Butung market by finding the advantages of using digital media in marketing has felt the convenience provided, and is a new opportunity to increase the number of sales that do not only focus on direct sales. (offline) but also online sales. (2) Clothing traders in the Makassar Butung market who do marketing through social media have also imposed separate rules and carried out evaluations to minimize all the shortcomings that exist in marketing through their social media. (3) Utilization of social media as a support for business sustainability by providing convenience in the promotion and buying and selling process carried out by clothing traders in the Makassar Butung market who use social media to market their products and can minimize costs. (4) Clothing traders in the Makassar Butung market adapt to current technological developments in their business in the form of using social media to support the sustainability of their business and can also browse information to find what trends are now developing and can then be applied in their business.
References
Akbar, M. F., & Anggaraeni, F. D. (2017). Teknologi dalam pendidikan: Literasi digital dan self-directed learning pada mahasiswa skripsi. Indigenous: Jurnal Ilmiah Psikologi, 2(1).
Ardani, W. (2022). Pengaruh Digital Marketing Terhadap Perilaku Konsumen. Jurnal Tadbir Peradaban, 2(1).
Aulia, N. A., Hasan, M., Dinar, M., Ahmad, M. I. S., & Supatminingsih, T. (2021). Bagaimana Literasi Kewirausahaan dan Literasi Digital Berpengaruh terhadap Keberlanjutan Usaha Pedagang Pakaian? Journal of Economic Education and Entrepreneurship Studies, 2(1), 110–126.
Belshaw, D. A. J. (2012). What is’ digital literacy’?: a pragmatic investigation. Durham University.
Chukwumezie, T. M. E. (2017). A Vision of the Ancient Terror: Promethean Archetype in Achebe’s ‘The Madman.’
Creswell, J. W. (2015). Penelitian kualitatif & desain riset. Yogyakarta: Pustaka Pelajar.
Dewi, P. A., & Farichin, A. (2020). Penguatan Literasi melalui Cakrawala Pers di SMK Ma’arif Walisongo Kajoran Magelang. ASNA: Jurnal Kependidikan Islam Dan Keagamaan, 2(1), 38–51.
Heitin, L. (2016). What is digital literacy. Education Week, 36(12), 5–6.
Helmalia & Afrinawati. (2018). Pengaruh E-Commerce Terhadap Peningkatan Pendapatan Usaha Mikro Kecil dan Menengah di Kota Padang. Jurnal Economi dan Bisnis. 3(2).
Hermawan, Agus. (2012). Komunikasi pemasaran. Jakarta. Erlangga.
James, C., Weinstein, E., & Mendoza, K. (2019). Teaching digital citizens in today’s world: Research and insights behind the Common Sense K–12 Digital Citizenship Curriculum. Common Sense Media.
Karina, S. D. (2014). Prediksi Kebangkrutan pada Perusahaan Media yang terdaftar diBursa Efek Indonesia. Politeknik Negeri Sriwijaya.
KEMENDIKBUD, R., & Kemendikbud, K. B. S. D. M. (2018). Kementerian Pendidikan Dan Kebudayaan Republik Indonesia. Infograpis.
Lynch, M. (2017). Art and artifact in laboratory science: A study of shop work and shop talk in a research laboratory. Routledge.
Maphosa, C., & Bhebhe, S. (2019). Digital literacy: A must for open distance and e-learning (ODEL) students. European Journal of Education Studies.
Mohammadyari, S., & Singh, H. (2015). Understanding the effect of e-learning on individual performance: The role of digital literacy. Computers & Education, 82, 11–25.
Munajat, Enjat.,et al. (2018). analisis Penggunaan Media Sosial untuk Mendukung Pemasaran Produk UMKM (Studi Kasus Kabupaten Subang, Jawa Barat). Jurnal Pengabdian Masyarakat, 2 no 10
Perez, D., Memeti, S., & Pllana, S. (2018). A simulation study of a smart living IoT solution for remote elderly care. 2018 Third International Conference on FOG and Mobile Edge Computing (FMEC), 227–232.
Potter, James W. (2005). Media Literacy. London: Sage Publication.
Reis, J., Amorim, M., Melão, N., & Matos, P. (2018). Digital transformation: a literature review and guidelines for future research. World Conference on Information Systems and Technologies, 411–421.
Setiawan, W. (2017). Era Digital dan Tantangannya. Seminar Nasional Pendidikan.
Suryana, Y., & Bayu, K. (2012). Kewirausahaan: Pendekatan Karakteristik Wirausahawan Sukses Ed. 2. Kencana.
Taiminen, H. M., & Karjaluoto, H. (2015). The usage of digital marketing channels in SMEs. Journal of Small Business and Enterprise Development.
Tayibnapis, A. Z., Wuryaningsih, L. E., & Gora, R. (2018). The development of digital economy in Indonesia. IJMBS International Journal of Management and Business Studies, 8(3), 14–18.
Yiga, Charles., & Cha, J. Kyung. (2014). Towards Understanding The Importance of Trust in Influencing Internet Banking Adoption in Uganda. Information Development, 1-15.
