Study of Value Co-Creation, In Pergiramerame Tour & Travel Service Development Strategy Using the Dart Model

Authors

  • Bagus Setiawan Universitas Negeri Malang, Indonesia
  • Sudarmiatin Faculty of Economic & Business, Universitas Negeri Malang
  • Agus Hermawan Faculty of Economic & Business, Universitas Negeri Malang
  • Purwiyanto STIE INDOCAKT

DOI:

https://doi.org/10.55227/ijhess.v2i3.314

Keywords:

Value Co-Creation, Strategy, DART

Abstract

One of the most effective digital marketing strategies today is co-creation marketing. Co-creation places consumers as parties who actively share to create value or products. This study aims to determine the form of value co-creation in Pergiramame Tour & Travel with the DART model (Dialogue, Access, Risk Assessment, Transparency) as a strategy in innovation and product development while evaluating value co-creation in Pergiramame Tour & Travel with the DART model. . The results of the study show that Pergiramame Tour & Travel has been very good at applying the DART concept to create corporate image and value. Although some things can be maximized again, each model makes a positive contribution and is believed to be able to contribute sustainably in strengthening the company, especially in the current era of society 5.0. Pergiramame Tour & Travel has been very good at implementing the DART concept to create a corporate image and value. Although some things can be maximized again, each model makes a positive contribution and is believed to be able to contribute sustainably in strengthening the company, especially in the current era of society 5.0

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Published

2022-12-09

How to Cite

Setiawan, B., Sudarmiatin, Agus Hermawan, & Purwiyanto. (2022). Study of Value Co-Creation, In Pergiramerame Tour & Travel Service Development Strategy Using the Dart Model . International Journal Of Humanities Education and Social Sciences, 2(3). https://doi.org/10.55227/ijhess.v2i3.314

Issue

Section

Social Science