Barriers to Tourism Travel Service Business Cooperation with Pioneering Tourism Villages in Tabanan Regency

Bagus Gede Wiliam Pranata Kesuma; I Nyoman Sukma Arida; Ni Made Sofia Wijaya

doi:10.55227/ijhess.v3i1.550

Authors

Bagus Gede Wiliam Pranata Kesuma Fakultas Pariwisata, Universitas Udayana, Indonesia
I Nyoman Sukma Arida Fakultas Pariwisata, Universitas Udayana, Indonesia
Ni Made Sofia Wijaya Fakultas Pariwisata, Universitas Udayana, Indonesia

DOI:

https://doi.org/10.55227/ijhess.v3i1.550

Keywords:

Pioneering Tourism Village, Barriers to Cooperation, Travel Service Business, Tabanan Regency.

Abstract

Tourism villages in Bali Province have reached 37.26% of the existing villages and only 2 are in the independent category. Tabanan Regency has a number of pilot tourism villages and the majority are more than five years old. Obstacles to increasing the status of a tourist village are thought to occur due to the lack of tourists and the ability of managers to cooperate with the tourism industry. Research needs to be done to overcome barriers to the establishment of cooperation between tourism villages and industry. The problems described need to be solved by formulating a strategy. The pilot Tourism Village which is the location of the research focus has great potential but has experienced obstacles. This study aims to: analyze the role of Tourism Travel business(1), barriers to cooperation between tourism travel business and pilot Tourism Village(2), and develop a management strategy of pilot tourism village in Tabanan Regency(3). This study used qualitative descriptive method. The Data was obtained through in-depth interviews with eight experts. Obstacles are described using coding techniques and then strategies are made to overcome them. The strategy was prepared using Intepretive Structural Modeling analysis techniques. The results showed that UPW has a role in assessing cooperation proposals consisting of details of tourist activities offered, equipment required, price details, feed back, matching proposal descriptions, uniqueness, service quality, cleanliness, and safety. Barriers to cooperation occur due to the location of the tourist village, the potential benefits of the formation of cooperation, and tourist interest. The strategies formed to overcome these obstacles are increasing the competence of human resources in Pilot tourism villages, packaging of industry-standard tourism products, accelerating cooperation between tourism villages and the tourism industry. Suggestions in this study is the implementation of a strategy that is in accordance with the strategy model that has been formed.

References

Antara, M., & Arida, S. (2015). Panduan Pengelolaan Desa Wisata. Denpasar: Universitas Udayana.

BPS Kab. Tabanan. (2021). Perkembangan Pariwisata Kabupaten Tabanan 2021. Tabanan: BPS Kabupaten Tabanan. doi:51020.2215

Darmawan, D. P. (2017). Pengambilan Keputusan Terstruktur Dengan Interpretive Structural Modeling. Yogyakarta: Elmatera.

Dispar Kab. Tabanan. (2017). Rencana Strategis Dinas Pariwisata Kabupaten Tabanan 2016-2021. Tabanan: Disparda Kabupaten Tabanan.

Dispar Prov Bali. (2019, Oktober 17). Data Statistik. Dipetik November 20, 2022, dari Dispartad Bali Prov: https://disparda.baliprov.go.id/wp-content/uploads/2019/10/tabel-32.-1.pdf

Kemenparekraf. (2016). STATISTIK PROFIL WISATAWAN MANCANEGARA 2016. Jakarta: Deputi Bidang Pengembangan Industri dan Kelembagaan. doi:978-602-60690-6-1

Kemenparekraf. (2019). Pedoman Desa Wisata (1st ed.). Jakarta: Kementerian Pariwisata Republik Indonesia.

Kemenparekraf. (2021, Mei 10). Kemenparekraf. Dipetik November 20, 2022, dari Twitter: https://twitter.com/Kemenparekraf/status/1391727716706127874

Mahpur, M. (2017). Memantapkan Analisis Data Kualitatif Melalui Tahapan Koding. Malang: Fakultas Psikologi Universitas Islam Negeri Malang.

Nurhadi, F. C., & Rengu, S. P. (2014). Strategi Pengembangan Pariwisata Oleh Pemerintah Daerah Terhadap Pendapatan Asli Daerah “(Studi Pada Dinas Pemuda, Olahraga, Kebudayaan, dan Pariwisata Kabupaten Mojokerto). Jurnal Administrasi Publik (JAP), 2(2), 325-331.

Provinsi Bali. (2020, Desember 1). Peraturan Pelaksanaan Peraturan Daerah Nomor 5 Tahun 2020 Tentang Standar Penyelenggaraan Kepariwisataan. Peraturan Pelaksanaan Peraturan Daerah Nomor 5 Tahun 2020 Tentang Standar Penyelenggaraan Kepariwisataan. Denpasar, Bali, Indonesia: Sekretaris Gubernur Bali.

Puspita, D., & Sulandari, S. (2016, Maret). Strategi Pengelolaan Desa Wisata Giyanti, Kabupaten Wonosobo. Journal Of Public Policy And Management Review, 5(2), 27-37. doi:10.14710/jppmr.v5i2.10697

Republik Indonesia. (2016). Peraturan Menteri Pariwisata Republik Indonesia Nomor 14 Tahun 2016 Tentang Pedoman Destinasi Pariwisata Berkelanjutan. Jakarta, Indonesia: Kementrian Pariwisata.

Republik Indonesia. (2022). Peraturan Pemerintah Pengganti Undang-Undang Republik Indonesia Nomor 2 Tahun 2022 Tentang Cipta Kerja. Jakarta, Indonesia: Sekretariat Negara.

Saxena, J., Sushil, P., & Vrat, P. (1992, December). Hierarchy and classification of program plan elements using interpretive structural modeling: A case study of energy conservation in the Indian cement industry. Systems Practice, 5, 651-670. doi:10.1007/BF01083616

Silalahi, M. (2007). Perusahaan Saling Mematikan & Bersekongkol Bagaimana Cara Memenangkan? Jakarta: PT Elex Media Komputindo. doi:978-979-27-0379-5

Tjiptono, F. (2015). Strategi Pemasaran Edisi 4 (Vol. 4). Yogyakarta: Andi Offset. doi:978-979-29-5349-7

Yoeti, O. A. (2008). Perencanaan dan Pengembangan Pariwisata. Jakarta: Pradnya Paramita.