Strategy for the Development of Trail Running as a Sports Tourism Activity in the Area of Batur Mountain, Bangli, Bali

Authors

  • I Wayan Suyasa Ariantha Master of Tourism, Udayana University, Bali, Indonesia
  • I Nyoman Sunartha Master of Tourism, Udayana University, Bali, Indonesia
  • Ketut Antara Master of Tourism, Udayana University, Bali, Indonesia

DOI:

https://doi.org/10.55227/ijhess.v3i1.565

Keywords:

Strategy, Development, Trail running, Sports tourism, Bali

Abstract

The development of sports tourism in Bangli Regency is now being carried out more vigorously, notably in the Mount Batur area, which has numerous potentials. The growth of sports tourism is now being prioritized. Perhaps tourists only know Bali as a water sports paradise, but Bali also has numerous appealing sports tourism sites and has become a staple on the world-class sports tourism agenda. Seeing this potential, the purpose of this study is to examine and propose a development strategy for trail running as a sports tourist activity in the Mount Batur area, beginning with recognizing the potential and elements that influence its development. This research uses qualitative and quantitative approaches. The research informants consisted of related tourism stakeholders and 100 tourists as respondents. The results showed that there are internal and external factors, each of which is analyzed in the IFAS/EFAS matrix. The score on the IFAS matrix is 2.54 and the EFAS matrix is 2.73. From the SWOT matrix analysis, 11 alternative strategies were obtained. Furthermore, the QSPM matrix was used to examine the various strategies to establish the priority strategies that can be utilized in the development of trail running as a sports tourist activity in the Mount Batur area of Bangli, Bali. The analysis results suggest that the approach of allocating admission tickets to tourist attractions in the Mount Batur area is favored because it has the highest overall attractiveness score (TAS) of 8.37 points.

References

Ariastini, Ni Nengah, Ni Made Ayu Natih Widhiarini, P. E. O. (2017). Strategi Pengembangan Mepantigansebagai Atraksi Wisata Budaya Dalam Mendukung Sport Tourism Di Bali Ni. Prosiding SENDI, 15(1), 43–66.

cxomedia. id. (2022). Sport Tourism: Model Pariwisata yang Layak Diandalkan. https://www.cxomedia.id/General-Knowledge/20220518155537-55-%20174895/Sport-Tourism-Model-Pariwisata-Yang-Layak-Diandalkan accessed 17 December 2022

Ivanov, S., & Ivanova, M. G. (2012). Triple Bottom Line Analysis of Potential Sport Tourism Impacts on Local Communities – a Review. SSRN Electronic Journal, 1–11.

Kementrian Pariwisata dan Ekonomi Kreatif Republik Indonesia. (2020-2021). Outlook Pariwisata dan Ekonomi Kreatif Indonesia 2020/2021. Jakarta: Kementrian Pariwisata dan Ekonomi Kreatif Republik Indonesia.

Kumparan.com. (2020, 18 September). “Melihat Potensi Sport Tourism Untuk Bangkitkan Sektor Pariwisata” ; https://kumparan.com/kumparantravel/melihat-potensi-sport-tourism-untuk-bangkitkan-sektor-pariwisata-1uDy96TJi8R accessed 7 December 2022

Kusuma, I. J., Nurcahyo, P. J., Suko W, B., Festiawan, R., Ngadiman, N., & Kusnandar, K. (2020). Potensi Pengembangan Sport Tourism sebagai Alternatif Media Pembelajaran Pendidikan Jasmani. Gelanggang Olahraga: Jurnal Pendidikan Jasmani Dan Olahraga (JPJO), 3(2), 170–180.

Lupikawaty, M., & Wilianto, H. (2013). Potensi Sport Tourism Di Kota Palembang : Perspektif Ekonomi. Jurnal Ekonomi Dan Informasi Akuntansi, 3(2), 128–136.

Prasetya, N. (2020). Analisis Strategi Pengembangan Desa Wisata Sangurejo Di Kecamatan Turi Kabupaten Sleman (disertasi).Yogyakarta:Universitas Pembangunan Nasional Veteran

Priyono, Eko. (2022). Strategi Peningkatan Jumlah Kunjungan Wisatawan Pada Objek Wisata Telaga Madirda Kecamatan Ngargoyoso.(skripsi).Universitas Muhammadiyah Surakarta

Purwanti, T., Ismawati, K., & Aji, A. A. (2022). Dampak Ekonomi dari Sport Industry, Sport Tourism, dan Sport Science di Era Pasca Pandemi Covid’19. Jesya, 5(2), 2700–2718. https://doi.org/10.36778/jesya.v5i2.880

Rangkuti, Freddy. (2015). Analisis SWOT: Teknik Membedah Kasus Bisnis. Jakarta: PT Gramedia Pustaka Utama

Sastrawan, I., & Sunarta, I. (2014). Strategi Pengembangan Potensi Wisata Bahari Di Pantai Crystal Bay Desa Sakti, Kec. Nusa Penida, Kab. Klungklung. Jurnal Destinasi Pariwisata, 2(2), 98–114

Vinna, M., Purba, J. P., Siahaan, J. M., Olahraga, P., & Berastagi, U. Q. (2022). Riyadhoh : Jurnal Pendidikan Olahraga Evaluasi Pelaksanaan Event Sport Tourism Dalam Kegiatan Triathlon Sumatera Utara Pgsd , Universitas Quality Evaluation Of Sport Tourism Event Implementation In North UPT Publikasi dan Pengelolaan Jurnal Universitas Is. 5, 113–120

Downloads

Published

2023-08-08

How to Cite

I Wayan Suyasa Ariantha, I Nyoman Sunartha, & Ketut Antara. (2023). Strategy for the Development of Trail Running as a Sports Tourism Activity in the Area of Batur Mountain, Bangli, Bali. International Journal Of Humanities Education and Social Sciences, 3(1). https://doi.org/10.55227/ijhess.v3i1.565

Issue

Section

Social Science