The Influence And Impact Of The Ai-Based Application Chat Gpt On The Learning Culture Of Corporations - A Case In An Emerging Market

Authors

  • Franciskus Antonius School of Business, IT STMIK LIKMI, Bandung, Indonesia
  • Mila Yuliani School of Business, IT STMIK LIKMI, Bandung, Indonesia
  • Safina Meilia CRMS Indonesia, Bandung, Indonesia

DOI:

https://doi.org/10.55227/ijhess.v3i3.807

Keywords:

Learning and development, Training, Work Programs, Impacts for Transforming Corporate Culture, HR Development

Abstract

Employee competency development is the main pillar in the strategy to advance the organization. This research firmly aims to identify the positive impact of implementing a competency development program on improving the quality of employee performance and the level of innovation in the work environment. With the help of ChatGPT's Artificial Intelligence (AI) effectively supports the Learning/Training Development Division team in detailing the competencies required for each position and job code in the company, as well as formulating an appropriate syllabus. The research methodology combines experimental and observational approaches, in-depth interviews, and document analysis by measuring the Key Performance Indicator (KPI) for eight employees of the IT Development Division and then compiling a skills matrix. The study's findings demonstrate that the employee competency development program may identify the technical competency and soft skill requirements of staff members, particularly with regard to leadership, with the help of ChatGPT, an artificial intelligence (AI) platform. This is a benchmark for the success of employee development programs in the company. This research concludes that the employee competency development program using ChatGPT has a significant positive impact on improving performance and innovation in the company. It recommends ongoing program implementation, utilizing current methods that can be adapted to the company's ongoing needs

References

Aiman, F. & Imas, K. (2023) 'Tantangan Penggunaan ChatGPT dalam Pendidikan Ditinjau dari Sudut Pandang Moral' Edukatif Jurnal Ilmu Pendidikan, Vol. 5, No. 1, pp. 456–463. https://doi.org/10.31004/edukatif.v5i1.4779

Al-Hussain, A., & Al-Ahmed, H. (2022). Role of Lean Principles and 5S Programs in Increasing MaintenanceProductivity. International Petroleum Technology Conference, pp.1-15.

Alijoyo, A. and Fisabilillah,A. F. M. S (2021) 'Risk management implementation in public sector organizations: A case study of indonesia' Organizational Culture an International Journal, Vol. 22, No. 1, pp. 1–23, https://doi.org/10.18848/2327-8013/CGP/v22i01/1-23.

Astutik, W. and Sulhan, M. (2022) 'Pelatihan Kerja, Soft Skill dan Hard Skill Mendorong Peningkatan Kinerja Karyawan' JMK (Jurnal Manajemen dan Kewirausahaan), vol. 7, no. 2, p. 9. https://doi.org/10.32503/jmk.v7i2.2345.

Bandono, A., & Nugroho, S. H. (2023). The Assessment of Company Performance Target Using Balanced Scorecard Methods. International Journal of Professional Business Review, 8(5), e01968. https://doi.org/10.26668/businessreview/2023.v8i5.1968

Baruno, A. D., Permatasari, L. N. (2020)' THE INFLUENCE OF RECRUITMENT AND SELECTION PROCESS ON TECHNICAL EMPLOYEE PERFORMANCE IN PT. TELKOM AKSES NORTH SURABAYA' Ekspektra : Jurnal Bisnis dan Manajemen, Vol. 4 No. 1,pp. 84-93. http://dx.doi.org/10.25139/ekt.v4i1.2588

Baskara, R. (2023) 'The Promises and Pitfalls of Using Chat GPT for Self-Determined Learning in Higher Education: An Argumentative Review' Prosiding Sentikjar, Vol. 2, pp.95-101.

Bibi.N., Anwar.Z., Rana.T. (2021) 'Expertise based skills management system to support resource allocation' PLoS ONE, Vol.16, No.8, pp. 1-20. https://doi.org/10.1371/journal.pone.0255928

Budhwar, P., Chowdhury, S., Wood, G., Aguinis, H., Bamber, G.J., Beltran, J.R., Boselie, P., Cooke, F.L., Decker, S., Denisi, A., Dey, P.K., Guest, D., Knoblich, A.J., Malik, A., Paauwe, J., Papagiannidis, S., Patel, C., Pereira, V., Ren, S., Rogelberg, S., Sauders, M.N.K., Tung, R.L., Varma, A. (2023) 'Human resource management in the age of generative artificial intelligence: Perspectives and research directions on ChatGPT' Human Resource Management Journal, Vol. 33, No.3, pp. 606–659. https://doi.org/10.1111/1748-8583.12524

Cahya, A. D., Rahmadani, D. A., Wijiningrum, A., and Swasti,F. F. (2021)'Analisis Pelatihan dan Pengembangan Sumber Daya Manusia' YUME J. Management, Vol. 4, No. 2, pp. 230–242, https://doi.org/10.37531/yume.vxix.861.

Durs, St & Zieba, M. (2018) 'Mapping knowledge risks: towards a better understanding of knowledge management' Knowledge Management Research & Practice, pp.1-6. https://doi.org/10.1080/14778238.2018.1538603

Dutta, D., Mishra, S. K., Budhwar, P. (2022) 'Ethics in competency models: A framework towards developing ethical behaviour in organisations'. IIMB Management Review, Vol. 34, pp.208–227. https://doi.org/10.1016/j.iimb.2022.10.002

Fitria, T. N. (2023) 'Artifical Intelligence (AI) techology in OpenAI ChatGPT application: A review of ChatGPT in writing English essay' ELT Forum: Journal of English Language Teaching, Vol. 6, No. 1, pp. 44–28. https://doi.org/10.15294/elt.v12i1.64069

Gibran, N., dan Ramadani, D. (2021)' The Effect of Training and Career Development on Employee Performance' Almana: Jurnal Manajemen dan Bisnis, Vol.5,No.3. https://doi.org/10.36555/almana.v5i3.1680

H. H. Purba and I. Setiawan (2020) 'A Systematic Literature Review of Key Performance Indicators (KPIs) Implementation' Journal of Industrial Engineering & Management Research, Vol.1, No. 3, pp. 200–206. https://doi.org/10.7777/jiemar.v1i3.79

Haleem, A., Javaid, M., Singh, R.P. (2022) 'An era of ChatGPT as a significant futuristic support tool: A study on features, abilities, and challenges' BenchCouncil Transactions on Benchmarks, Standards and Evaluations, Vol.2, No.100089. https://doi.org/10.1016/j.tbench.2023.100089

Hussain, S., Ahonen, V., Karasu, T., Leviäkangas, P. (2023) 'Sustainability of smart rural mobility and tourism: A key performance indicators-based approach' Technology in Society, Vol. 74. https://doi.org/10.1016/j.techsoc.2023.102287

Iswahyudi, M. S., Wirayasa,I. K. A., & Soegiarto,I. (2023) 'Use of ChatGPT as a Decision Support Tool in Human Resource Management' Jurnal Minfo Polgan. Vol. 12, No.1, pp. 1522–1532. https://doi.org/10.33395/jmp.v12i1.12869

Jati, B., N., & Wibowo, R. P. (2022) 'Rancang Bangun Sistem Pendukung Evaluasi Kinerja Toko Kebutuhan Rumah Tangga XYZ Menggunakan Metode User-Centered Design' Jurnal Teknik ITS, Vol. 11, No.22. http://dx.doi.org/10.12962/j23373539.v11i2.90790

Jumani, A.K., Laghari, A.A., Narwani, K. and David, S. (2021) 'Examining the Present and Future Integrated Role of Artificial Intelligence in the Business: A Survey Study on Corporate Sector' Journal of Computer and Communications, Vol.9, pp.80-90. https://doi.org/10.4236/jcc.2021.91008

Kamalov, F., Santandreu Calonge, D., & Gurrib, I. (2023) 'New Era of Artificial Intelligence in Education: Towards a Sustainable Multifaceted Revolution' Sustainability, Vol.15, No.16, p.12451. http://dx.doi.org/10.3390/su151612451

Khalil, H., Byrne, A., Ristevski, E. (2019) 'The development and implementation of a clinical skills matrix toplan and monitor palliative care nurses’ skills' Collegian, pp.1-6. https://doi.org/10.1016/j.colegn.2019.05.002

Khorasani, A. & Zamanimanesh, H. (2017) 'The Role of Job Motivation on Organizational Learning and Empowerment of Municipal Staffs to Increase Economic Performance of Municipal Employees' Urban Economics and Management, Vol. 5, No.3, pp.95-109. http://dx.doi.org/10.18869/acadpub.iueam.5.19.97

Klee, S., Janson,A., & Leimeister, J.M.(2021) 'How Data Analytics Competencies Can Foster Business Value– A Systematic Review and Way Forward, Information Systems Management, pp. 200-217. https://doi.org/10.1080/10580530.2021.1894515

Mamat, N., Razali, A.R., Hashim, A.T., Awang, M.M., Azman, M,N, A, Fajrie, N. (2023) 'A comparing key performance indicator and benchmarks of quality pre-school among the agency in Malaysia' Gadjah Mada International Journal of Business, Vol 12, No 1, pp. 505-516. http://doi.org/10.11591/ijere.v12i1.23879

McGuinness,S., Pouliakas, K., Redmond, P. (2017) How Useful is the Concept of Skills Mismatch? Geneva: International Labour Organization

Mhlanga,D. (2020) 'Artificial Intelligence (AI) and Poverty Reduction in the Fourth Industrial Revolution (4IR)' Preprints, pp. 1–16. https://doi.org/10.20944/preprints202009.0362.v1

Misnawati (2023) 'ChatGPT: Keuntungan, Risiko, Dan Penggunaan Bijak Dalam Era Kecerdasan Buatan Misnawati' Prosiding Seminar Nasional Pendidikan, Bahasa, Sastra, Seni, dan Budaya, Vol. 2, No. 4, pp. 54–67, https://doi.org/10.1055/a-1948-8785.

Montenegro-Rueda, M, Fernández-Cerero, J. Fernández-Batanero, J.M. & López-Meneses, E. (2023) 'Impact of the Implementation of ChatGPT in Education: A Systematic Review' Computers, Vol.12, No. 8. p. 153. https://doi.org/10.3390/computers12080153

Mulyeni, S. (2018)'Pengaruh Komunikasi dan Motivasi Kerja terhadap Kinerja Karyawan di PT PLN (Persero) Unit Pelayanan dan Jaringan Padalarang Kabupaten Bandung Barat'. Jurnal Soshum Insentif. Vol.1, No.1, pp.66-78. https://doi.org/10.36787/jsi.v1i1.35

Mulyeni, S. ;(2018);Pengaruh Komunikasi dan Motivasi Kerja terhadap Kinerja Karyawan di PT PLN (Persero) Unit Pelayanan dan Jaringan Padalarang Kabupaten Bandung Barat; Jurnal Soshum Insentif; https://doi.org/10.36787/jsi.v1i1.35

Ntshwene, K., Ssegawa, J.K., Rwemilla, P.D. (2022) 'Key Performance Indicators (KPIs) for measuring PMOs Services in selected Organisations in Botswana' Procedia Computer Science, Vol.196, pp.964–972. https://doi.org/10.1016/j.procs.2021.12.098

Nuhu, N.A., Baird, K., and Jiao, L. (2023) 'The Effect of Traditional and Contemporary Management Accounting Practices on Organisational Outcomes and the Moderating Role of Strategy' American Business Review, Vol. 26, No. 1, pp.95 - 121. https://doi.org/10.37625/abr.26.1.95-121

Nurcahyo, S. A. and Wikaningrum, T. (2020) 'Peran Knowledge Sharing, Learning Organization Dan Kapabilitas Inovasi Individual Terhadap Kinerja Karyawan' Jurnal Ekonomi dan Bisnis , Vol. 21, No. 2, p. 84. https://doi.org/10.30659/ekobis.21.2.84-96.

Paritkar, P. & Parchure, N. (2016) 'Enhacing Performance Through Skill Matrix, Anves Hana’s International Journal Of Res Earch In Regional Studies, Law, Social Sciences, Journalism And Management Practices, Vol. 1, No. 5, 27-31.

Perifanis, N.-A. & Kitsios, F. (2023) 'Investigating the Influence of Artificial Intelligence on Business Value in the Digital Era of Strategy: A Literature Review. Information, Vol.14, No.85. pp.1-45 https://doi.org/10.3390/info14020085

Raj, R., Singh, A., Kumar, V., Verma, P. (2023). Analyzing the potential benefits and use cases of ChatGPT as a tool for improving the efficiency and effectiveness of business operations. BenchCouncil Transactions on Benchmarks, Standards and Evaluations.

Roumeliotis, K.I., Tselikas, N.D. (2023) 'ChatGPT and Open-AI Models:A Preliminary Review' Future Internet, Vol.15, No.192, pp.1-24. https://doi.org/10.3390/fi15060192

Rousseau, D.M & Have, S.t (2022) 'Evidence-based change management' Organizational Dynamics, Vol.51, No. 100899. https://doi.org/10.1016/j.orgdyn.2022.100899

Rožman, M., Oreški, D., Tominc, P. (2023) 'Artificial-Intelligence-Supported Reduction of Employees’ Workload to Increase the Company’s Performance in Today’s VUCA Environment' Sustainability, Vol.15, No.5019, pp.1-22. https://doi.org/10.3390/su15065019

Shyr, W.-J., Shih, F.-Y., Liau, H.-M., & Liu, P.-W. (2021) 'Constructing and Validating Competence Indicators for Professional Technicians in Fire Safety in Taiwan. Sustainability' Vol.13,No.13, p.7058. http://dx.doi.org/10.3390/su13137058

Silva, V. V. M., Ribeiro, J. L. D., Alvarez G. R., and Caregnato, S. E. (2019) 'Competence-based management research in the web of science and scopus databases: Scientific production, collaboration, and impact' Publications, Vol. 7, No. 4. https://doi.org/10.3390/publications7040060.

Sjodin, D., Parida, V., Palmie, M., Wincent, J. (2021) 'How AI capabilities enable business model innovation: Scaling AI through co-evolutionary processes and feedback loops' Journal of Business Research, Vol.134, pp.574–587. https://doi.org/10.1016/j.jbusres.2021.05.009

Škrinjaric, B. (2022) 'Competence-based approaches in organizational and individual context' Humanities and Social Sciences Communications, Vol. 9, No. 1, pp. 1–12. https://doi.org/10.1057/s41599-022-01047-1

Suprapto, W. (2017)' THE INFLUENCE OF INDIVIDUAL KNOWLEDGE AND WORK TEAM DEVELOPMENT TO THE MANUFACTURING COMPANY PERFORMANCE OF IN EAST JAVA' JMK, Vol.19,No.1, pp.22–27. https://doi.org/10.9744/jmk.19.1.22–27

Suryani,S. and Syahbudi, M. (2022)'Peran Learning Organization Dalam Meningkatkan Kinerja Pegawai Badan Pusat Statistik Kabupaten Deli Serdang' SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan, Vol. 1, No. 5, pp. 707–716. https://doi.org/10.54443/sibatik.v1i5.84

Zam Zami, A. A. and Anugrah, I. G. (2022) 'Pengembangan Sistem Informasi Penilaian KPI (Key Performance Indicator) Berbasis Website Di PT Barata Indonesia (Persero)' Jurnal Nasional Komputasi dan Teknologi Informasi (JNKTI), Vol. 5, No. 3, pp. 539–548. https://doi.org/10.32672/jnkti.v5i3.4451.

Zhang, Y-Y., Hu, Z-Z., Lin, J-R., Zhang, J-P. (2021)'Linking data model and formula to automate KPI calculation for building performance benchmarking' Energy Reports, Vol. 7, pp.1326-1337. https://doi.org/10.1016/j.egyr.2021.02.044

Zis, T.P.V., Psaraftis, H.N., Reche-Vilanova, M. (2023)'Design and application of a key performance indicator (KPI) framework for autonomous shipping in Europe' Maritime Transport Research, Vol.5. https://doi.org/10.1016/j.martra.2023.100095.

Downloads

Published

2023-12-28

How to Cite

Franciskus Antonius, Mila Yuliani, & Safina Meilia. (2023). The Influence And Impact Of The Ai-Based Application Chat Gpt On The Learning Culture Of Corporations - A Case In An Emerging Market. International Journal Of Humanities Education and Social Sciences, 3(3). https://doi.org/10.55227/ijhess.v3i3.807

Issue

Section

Social Science